Netflix: Black Mirror

Art Direction · Concept Development · Copywriting · Social Campaign · Cross-Device Media

The brief was to bring people back to Black Mirror, one of Netflix's most popular shows, with an anti-social social campaign built on cross-device retargeting. In other words, ads that follow you across your devices, which suits a show about what our screens know about us.

I developed the concept, wrote the copy, and led the art direction.

It’s no longer just a show.