Dazed Magazine

Art Direction · Concept Development · UX/UI Design · Go-to-Market Strategy · Copywriting

The brief was to reimagine a section of DazedDigital.com. Dazed covers news, art, fashion, music, and culture, and we set out to build a digital hub that brought all of it together in one place. The hub needed to give Dazed readers a place to connect with each other and keep sending them back to the main site.

I developed the concept and handled the art direction, UX/UI design, and go-to-market strategy for the launch.

News articles divide us.

What if, for once, they actually bring us together?

Edgy pop-culture publication, Dazed, creates MINDFCK -- a blind dating app that matches readers based on their interaction with news articles. Get hot off the press and connect over what matters.🧠

FIRST THINGS FIRST – LETS GET REAL.

React to article headlines to get more personalized matches & Get matched with others who favorited similar articles.

COME INSIDE THEIR MINDS. Access your matches  ‘mind map’ of all the topics they care about.

FALL FOR HOW THEY THINK OVER HOW THEY LOOK.

Go-to-Market — Social

SOFT-LAUNCH THE CAMPAIGN BY BRINGING SOCIAL MEDIA MINDS TOGETHER.

Dazed will run sponsored Instagram polls that let users react to trending news topics, teasing the app's main feature.

TAKE IT OUTSIDE — OOH 

Next, we’ll officially launch the campaign nationwide by showcasing the results from the Instagram polls via billboards everywhere.

HOTTEST ICE BREAKERS.

Branded condoms on college campuses that can be scanned to reveal hot convo starters.