Julie

Community Lead Consultant

Community Building · Ambassador Programs · Guerrilla & Merch Design · Campus Marketing · UGC & Storytelling · AI Workflows

Julie makes emergency contraception, a product college students need but rarely see marketed to them. The brand needed a way into campus life, and that kind of trust had to come from people students already knew.

I designed Julie's first College Ambassador Program and launched it with a 30-person pilot at 10 universities, including Harvard, USC, and UT Austin. Ambassadors ran sales and marketing on their own campuses. I wrote their briefs and talking-point decks, trained them to represent Julie at events and with press, and coached them one on one. I also ran masterclasses where other people on the Julie team critiqued their work. Each month I planned the event concepts, field marketing, and social campaigns so ambassadors could run them on their own.

Ambassador stories and UGC became case studies and recruiting content, which brought in new ambassadors and opened doors at new schools. Behind the scenes, I automated applications, onboarding emails, event tracking, and monthly reporting in Notion AI.

By the second semester the program had grown to 50 ambassadors at 15 schools and become Julie's main campus growth channel. Before handing it off, I documented the full operating system so the team could keep it running.

under construction ;)