Cotton Holdings
Cotton Community, Restoring Hope
When the pandemic reached Austin in spring 2020, the conferences and industry events that kept Cotton Holdings connected to the community stopped overnight. Healthcare workers were in the middle of the hardest months of their careers. Cotton, a disaster recovery company, had something most restoration companies don't: a culinary division built to feed people during emergencies.
Restoring Hope was Cotton Community's first major initiative, launched in April 2020 as a partnership between Cotton's Foundation and Culinary divisions. We brought the Cotton Culinary food truck to Dell Children's Medical Center, St. David's Medical Center, and St. Vincent and served 1,500 fresh lunches to staff on shift. Local Austin companies donated products for the meals, so every lunch carried a thank-you from other Austin businesses too.
The effort earned coverage from Austin news outlets and set the model for what Cotton Community became. We took the same approach on the road, bringing meals to towns and schools hit by hurricanes and other natural disasters across the United States.
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