Experiential Marketing · Brand Activation · Campus Marketing · Community Building · Event & Merchandise Design · Integrated marketing

Bumble

The Bumble House at Mardi Gras

New Orleans was one of the markets I worked in at Bumble, and Mardi Gras was the biggest chance all year to show up there in a way people would remember.

I led Bumble's Mardi Gras takeover, built around the Bumble House: a bright yellow building on Bourbon Street with a balcony where Bumble users got an exclusive Mardi Gras experience. I worked with Bumble's creative team on the design so the house felt like it belonged in New Orleans and still read as Bumble from the street.

Away from Bourbon Street, we worked with Bumble's female ambassadors and male partner groups at Tulane University to host events on campus. That carried the takeover to local students and tied it back to the community programs Bumble was already running there.

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